Safe Egypt
Safe Egypt is an Egyptian organization that delivers psychosocial services in the field of child,
teen, and women protection. The organization is also on a mission to empower society to stand
against child abuse and to promote gender equality. Our activities lay on two fundamental
objectives, Prevention and Intervention. The prevention aspect encompasses awareness activities
covering a range of topics including, but not limited to, self-awareness, sexual and Women
empowerment, sexual abuse and bullying. The intervention aspect involves the provision of
rehabilitative psychosocial counseling services by qualified psychosocial counsellors.

Job Description:
Position: Digital Marketing Specialist
Experience Level: 2-3 years

Responsibilities:

1. Develop and implement digital marketing strategies to promote Safe Egypt’s
   mission, programs, and initiatives.
2. Create engaging and relevant content for various digital platforms, including
   social media channels, website, email campaigns, and blogs, to raise awareness
   and drive engagement.
3. Manage and optimize social media accounts, including but not limited to
   Facebook, Twitter, Instagram, and LinkedIn, TikTok, to increase followers,
   engagement, and reach.
4. Monitor and analyze key performance indicators (KPIs) to assess the
   effectiveness of digital marketing efforts and make data-driven recommendations
   for improvement.
5. Collaborate with internal teams, including program managers and
   communications staff, to ensure alignment of digital marketing activities with
   organizational goals and objectives.
6. Stay informed about industry trends, best practices, and emerging technologies in
   digital marketing, and proactively identify opportunities for innovation and
   growth.
7. Conduct market research and audience analysis to identify target demographics
   and tailor marketing strategies accordingly.
8. Manage digital advertising campaigns, including budget allocation, ad creation,
   targeting, and performance tracking, to maximize ROI and reach desired
   outcomes.
9. Provide regular reports and updates on digital marketing activities, performance
   metrics, and insights to internal stakeholders and senior management.
10. Stay up-to-date with relevant regulations and guidelines governing digital
    marketing practices, particularly as they relate to child protection and women’s
    empowerment issues.
11. Handle all the branding guidelines in the printing handouts books and board
    games.
    Qualifications:
12. Bachelor’s degree in Marketing, Communications, Digital Media, or a related
    field.
13. Proven experience (2-3 years) in digital marketing, preferably in the nonprofit
    sector or community development field.
14. Strong creative and storytelling skills, with the ability to craft compelling
    narratives and messages that resonate with diverse audiences.
15. Proficiency in using digital marketing tools and platforms, including social media
    management tools
16. Excellent written and verbal communication skills, with a keen eye for detail and
    a commitment to accuracy and quality.
17. Ability to work effectively in a collaborative team environment, as well as
    independently.
18. Flexibility and adaptability to work in a fast-paced and dynamic environment,
    with a willingness to learn and embrace new challenges.
19. Passion for social justice, human rights, and community empowerment, with a
    genuine commitment to making a positive impact.
    Join us in our mission to create a safer and more equitable world for children, women
    and families. If you’re a creative and driven digital marketer looking to make a
    difference, we’d love to hear from you.
    Knowledge, Skills, and Abilities:

• Ability to learn quickly, conscientious with an excellent judgement, take initiative, well
  organized, follow procedures, and meet deadlines and details’ oriented,
• Works with high professional standards of work ethics, willingness and ability to work
  effectively with a wide variety of people, as well as the willingness and ability to enforce
  compliance and donor policies,
• Show pro-activeness, creativity, problem-solving as well as commitment to teamwork.
  How to Apply
  Interested candidates should send an updated CV and a motivation letter in English to
  contactus@safekidseg.org no later than May 7th, 2024 with “Digital Marketing Specialist” in the
  subject line.
  PLEASE NOTE
  · Due to the urgency of this position, we reserves the right to screen applications on a rolling
  basis.
  · Only short-listed candidates will be contacted.
  · Applications received after the closing date will not be considered.
  · No phone calls.